When Ouzo partnered with RatingsMax we started the way we start with all our clients, by doing an expert assessment of where they stand in review sites and search engines. A survey of Ouzo Cafe’s google performance indicated that indeed they had experienced a decline in their ranking for important search phrases. Website and social visits were down and business itself was down.
Google is a hybrid platform. While it is the world’s most used search platform with the most app integrations, it is also a social media platform and a review platform. The activity in each of those three arms coalesces to dictate how Google will rank your business. There are many other factors that Google considers; activity on third-party review sites and directories like Yelp, TripAdvisor and CitySearch, for example, are heavily-weighted factors.
An examination of Google Adwords indicated that the most important search phrases for Ouzo center around “Greek restaurant” and variants of that phrase. The goal was to elevate Ouzo in Google’s search rank and see that result passed on to apps that integrate Google reviews such as Google Maps and others. Higher ranks in Yelp as well as new, fresh, positive reviews were secondary goals.
We also took a hard look at what we know is another very large component of performance on Google, the official business website. Ouzo’s site, while aesthetically beautiful, was woefully out of date and used very dated technologies. It was not viewable on mobile devices at all.